Prosperous Pet Business Podcast
Podcast #118: Big Life Changes Require Business Changes
My podcast coaching client today is Kristen. She boards dogs in her home and offers dog walking and has had her part-time pet business for nearly a decade. She recently made some courageous life changes, and she now needs to turn her business into a full-time venture to financially support her and her kids.
You’ll hear Kristen talk about the life changes she recently made and how those changes have impacted her and her business. You’ll also hear about some changes that she needs to make in her business to support her personal life. If you want or need to make big life or business changes, you may find this episode inspires you to make those changes too!
Thanks to our sponsors:
Pet Sitters Associates: PSA is a highly-respected insurance company providing insurance for pet business owners. Use promo code PODCAST at checkout to get $15 off your annual insurance premium: www.PetSitLLC.com
PetBusinessCourses.com: Pet Business Courses provide anytime access courses including How to Start a Pet Sitting Business in 7 Days, Catapult 4-Week Pet Business Program, Facebook Marketing for Pet Business Owners and more. Apply what you’re hearing on the podcast by learning from these online courses that help you start and grow your pet business right now.
How is Kristen doing now? Here’s an update from Kristen in her own words:
Podcast Coaching Client:
Pooch Pad Pet Care
Fort Mill, South Carolina
“Here’s some of what has transpired since the podcast coaching session I did with you: I sent out two separate price increase letters. Of my 70 clients at that time, the first increase letter went to 18 clients who were still on the $30 boarding rate. Their rate increased to $36 per night of boarding effective in one month. While a few of those clients have been with me for 1-2 years the rest haven't had an increase in 3-5 years which is how I justified the $6 jump. One client even texted me that she completely understood.
The second letter went to clients currently at the $40 per night boarding rate who all have been with me for one year or less. These clients had an increase in holiday rate from $8 to $10 effective in one month, effective before Christmas. In the new year, I plan to separate those clients by the duration of time w/ me and figure out when I can implement the next $2 per night boarding increase.
I revised my current info and after doing your recommended detailed market analysis of at least 10 competitors, my current rates for boarding w/ new clients is $60 per night per dog, $10 extra for each specified holiday night, and $10 extra for puppies each boarding night. I also detail the level of care included at this base rate. I detail specific care that will be assessed at their meet & greet that will cost extra.
This past Saturday night I booked 3 new clients at the $60 rate over the Christmas holiday. One of these new clients is a puppy and he will bring in $80 per night, $480 for 6 nights, compared to between $258 & $318 for a puppy at the previous holiday rates. These bookings are all the current validation I need to hold onto the elevated confidence that this rate reflects my experience and my professional worth.
My overall conclusion is that at my current rate, considering the number of bookings I've had in previous years, I will be able to continue supporting myself and my kids while living in Fort Mill, SC. I also have action steps written out to launch the website I purchased over a month ago. I recognize I may have to advertise a bit more to attract the ideal clients.
The podcast episode #117 gave me a better understanding of appropriate pay rates and hiring procedures when booking and paying my adult son for his work, as well as when I am ready to hire other employees.”
Links mentioned in the podcast:
- Sign up for a monthly live webinars and workshops for pet business owners.
- Click to find out more about the 30 Days to Start and Grow Your Pet Sitting and Dog Walking Business book and audiobook.
- Find out more about the 2023 Goal Setting Workshop and 30-Day Pet Business Challenge.
- Schedule a private pet business coaching session with Kristin Morrison.
- Click to apply to be coached by Kristin on the Prosperous Pet Business podcast.
- Schedule an in-person VIP Pet Business Coaching Day in Hawaii or California.
- Connect with Kristin Morrison on Instagram
Share This Podcast Episode: