Prosperous Pet Business Podcast

Episode #162: How to Pivot to Provide a Brand-New Pet Service

Today’s coaching client is Randye, a pet business owner in Pennsylvania who is pivoting her business to create a totally different type of service: she wants to create a mobile cat nail trimming business.

The good news: she has no competitors in her area and in the past she created a successful service-based pet business.

The challenge: This is a brand-new service in her area cat owners are not even aware of exists. Many of the cat owners she may be trying to reach are likely having their cat’s nails cut by a groomer or vet – or they are doing it themselves. It’s also a very different type of service than her prior business, so that requires a different start up strategy. But, more good news: Randye is motivated, passionate and ready to do the work to start and grow her new business!

If you’d like to add a new service to your current business, or you’re thinking about starting a brand-new pet business, this episode will help you.

Thanks to our sponsors:

Pet Sitters Associates: PSA is a highly-respected insurance company providing insurance for pet business owners. Use promo code PODCAST at checkout to get $15 off your annual insurance premium: www.PetSitLLC.com

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How is Randye doing now?

Podcast Coaching Client:
Randye

Hi Kristin,

 I’ve made a few edits to my website including:
-Toned down the pink a bit to a warmer tone
-Changed my personal photo on About page
-Added a testimonial from a new client
-Edited the SEO to add Philadelphia

Other things to share:
-Got my first Yelp review
-Finished my Yelp and Nextdoor profiles
-Downloaded Nextdoor 101 for business from their site – I’m getting a lot more traction there than on IG or FB
-Putting the finishing touches on an intro email
-Added more like-minded businesses to my database
Whew….feeling like I’m making good progress!

Thanks, Kristin!
~Randye

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