
Abby runs a dog walking and pet sitting business with a co-owner.
In this coaching session, she discusses challenges in growing her pet business.
She’s expanded the client base by taking on clients outside the original area and have tried low-tech advertising methods like door hangers and lawn signs, with lawn signs being particularly successful. But when it’s snowing in Buffalo, New York, lawn signs are not an option!
Despite efforts to increase word-of-mouth referrals and collect reviews, they haven’t seen noticeable results. In this session, Kristin shares some low-cost and no cost marketing ideas with Abby, that you can use too!
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“I really appreciated the time to go over some marketing strategies. Kristin outlined some things we had never thought of, or had not fully examined because we were not sure they would be successful.
Having some input that they are worth the time & have worked for others was a great push to follow through on these things & I gained some great new insights as well!
We will be looking into utilizing different local bulletins & emailed newsletters to try to reach & expand our client base, including reaching out to rescue organizations, churches, and online groups that may allow us to purchase advertising space.
Additionally, utilizing our own vehicles as ad space while we are out working is something we’re looking into as well! We will be reaching out to clients on a more steady basis for reviews, and providing better incentives for both client referrals, as well as referrals from our contractors! Finally, more merch!!
We’re excited to better advertise ourselves in some creative ways that won’t break the bank, which will help put us in a better position to expand the business in the future!!”
-Abby
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