Hi Kristin,

Thank you for checking in. I wanted to give you an update since the coaching session.

Things are pretty scary here right now as I’m near the fires currently happening in Los Angeles!

My session with you was helpful in reassurance that our pet industry experiences ups and downs, and that small businesses will prevail despite the popularity of pet care gig apps.

I haven’t had much time for marketing since the session, but have been thinking back to the more small scale, local, marketing I did when starting out.

Now I have a team all over the LA area I can pay to help me!

Your suggestion to send out review requests via Nextdoor was very helpful. I was previously unaware that they even offered reviews on that site. I got a great response from my clients on that! I also began creating a program to print flyers specific to my individual pet sitters, for them to give out in their neighborhoods and get commission and a direct link for leads to book them.

Business was good in December; just a little short of the prior year’s December in profit. January wasn’t looking bad until the fires this week. We will see how everything pans out from here!

Thanks again,

~Brooke