Prosperous Pet Business Podcast

Episode #2: How to Attract Your Ideal Clients

What would it be like to run your pet business from a place of only having clients who paid you well and loved the service you provided?

You probably have one or two ideal clients already and with focused intention and action, you can fill your business with clients you love and who love you right back.

In this podcast episode Kristin shares some ideal client attraction methods to help fill your business with clients you enjoy working with and who pay you well for the work that you do.

Apply what you're learning on the podcast with online courses that help you start and grow your pet business.

Listen to this podcast and learn:

  • How to discover who your ideal clients are
  • Why ideal clients make you more money
  • How to align who you are with who you want as a client
  • The secret to closing the deal with your ideal client
  • Advertising to attract your ideal client
  • Why breakdowns in business can be a good thing and how they lead to ideal clients
  • And much more!

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  • Kristin Morrison

    March 1, 2016

    Hi there! You can post down here instead if you like. And if you have any topic suggestions (pain points you are struggling with in your business, etc.) or if you want to get some live coaching from me on an upcoming podcast episode, please write your challenge below and I’ll consider you for an upcoming podcast.

  • Linda Crist

    March 1, 2016

    It was an ‘aha!’ moment for me when I realized this is MY business and that I don’t have to deal with challenging and emotionally draining clients if I choose not to! In my experience, ideal clients care deeply for their pets and always want the best for them, which is why they look for and willingly pay for a professional pet sitter. Potential clients that focus mainly on rates and little on pet sitter qualifications raise a red flag. Thank you for the great coaching!

    Would love to learn more about a well-written pet sitting contract and how / where to incorporate client payment (and what might happen if they don’t pay), also last minute cancellation / last minute schedule change policy and how / if it should be incorporated into a pet sitting contract.

    • Brandie Brabo

      January 14, 2018

      If you come across a good source to introduce into the professional pet care world, please advise. Short-notice cancellation protection, medical records with shots (in the event of an ER situation), Vet info., payment due dates/times. I could attempt to draft a generic contract, but unfortunately I lack the time to research State and Federal law to be in compliance in contract.
      Very Respectfully,
      Brandie Brabo, MBA
      Technical Sergeant, USAF Veteran
      Animal lover/Rescuer

  • Kristin Morrison

    March 2, 2016

    Thanks for the topic suggestions, Linda! Yes, so many pet business owners (including myself back in the day) forget that they get to call the shots. Empowerment happens when this is remembered! Wishing you continued success in your pet sitting business, Linda. 🙂

  • Kristin Morrison

    January 16, 2018

    Hi Brandie,

    Thanks for your comment. Yes, having that information is so important!

    Here is the comprehensive contract that I offer pet sitters and dog walkers:

    And the vet and key release:

    Please feel free to email me if you have any further questions at:

    Happy pet sitting,

  • Melanie Colburt

    February 8, 2018

    Hello, this is so valuable and I especially heard you about being positive and how that affects a business. My question is what if I’m doing pet sitting/dog walking on my own. I only have about 6-10 consistent clients, but in no way is it enough for myself to live let alone hire help. Where would I go from here to get closer to there? ?

  • Kristin Morrison

    August 16, 2018

    Hi Melanie,

    Glad you enjoyed this podcast segment and sorry it took me awhile to respond – I somehow missed seeing this comment from you.

    I recommend that you attend this year’s no-cost Prosperous Pet Business Online Conference and especially be sure to see the segment that will be air called: How to Market Your Pet Business. You’ll find a lot of helpful suggestions in that speaker segment! Here’s the link to sign up for the free online pet business conference: