Hello There!

We are so glad you are joining us for the conference!  The conference is from September 12 - September 25, 2018.

Those who are signed up for the conference will receive daily emails from us with links to that day's speaker video (we'll be giving you 1-2 speaker videos a day). Each daily video will arrive in your inbox at about 10am Pacific and you'll have a full 24 hours to watch each daily speaker video.

Don't worry if you are not able to see all the speakers because you can purchase the conference video package for unlimited viewing during the conference.


Meet the Experts

Victoria Stilwell
September 12, 2018

Calm Aggressive Dogs and Walk Without Fear with Victoria’s Dog Training and Behavior Secrets

  • How you can best protect yourself when walking aggressive dogs or encountering an aggressive dog on a dog walk
  • The easy and “secret” method to stopping a dog fight when it occurs
  • How to reinforce positive dog behavior and correct negative dog behavior
  • Best ways to communicate with your dogs and the dogs you are working with
  • What skills are needed to be a great dog trainer
  • The most important ideas to remember when working with dogs
  • And much more!

Jennifer Lee
September 13, 2018

Creating a Powerful Pet Business Plan…From The Right Side Of Your Brain

  • What a right-brain business plan is and how you can create your own in less than an hour
  • What categories you’ll want in your business plan in order to create the most empowered plan possible
  • How to get past procrastination when it comes to creating a map for the next year or two
  • What supplies are helpful when creating your right-brain business plan
  • What successes that Jenn, Kristin, and others have created as a result of their right-brain business plans
  • And much more!

Katie Mehas
September 13, 2018

How to Write Web Copy That Attracts Ideal Clients

  • What needs to be present on a website to make it effective and client-friendly
  • How to make your website and your pet business stand out from others who are doing what you do
  • How to figure out who your ideal client is and ensure that they find you
  • What the key elements are for great website copy
  • “Voice Values” and why they are so important
  • And much more!

Kristin Morrison
September 14, 2018

How to Find and Hire the Best Staff Members and Keep Them For Years To Come

  • The best places to advertise to find great staff members
  • How to hire people for supplemental, part-time work
  • Which action to take first: marketing or hiring?
  • How best to train staff members
  • The number one tool that will help you hire great staff members
  • How to keep employees loyal and happy for long-term employment
  • And much more!

Marcie Prohofsky
September 15, 2018

How to Make Healthy Dog Treats For Your Dog (and For Client Gifts!)

  • The powerful benefits of incorporating a healthy diet for you and your dog
  • An easy and fun way to make homemade dog treats for your own dog or to give as client holiday or pet birthday gifts
  • What challenges get in the way of people eating healthy and how to get past them in order to create a healthier diet
  • Practical tips for busy pet business owners who want to plan meals at the beginning of the week to create ease throughout the workweek
  • How and where to store the homemade dog treats you make so they last longer and are as nutrient-rich as the day you made them
  • And much more!

Trish King
September 15, 2018

How Pet Professionals Can Skillfully Handle Dogs (and the Dog’s Human Parents!)

  • The most important aspects of dog handling and behavior
  • The sad incident that led Trish to the world of dog training
  • How to win trust with a fear-aggressive dog
  • How to avoid being bitten (and how to emotionally and physically prepare yourself to get back to working with dogs if you have been)
  • Best practices for dog walkers to handle very strong or energetic dogs
  • How to work most effectively with your human clients
  • And more!

Chess Edwards
September 16, 2018

Using Healthy Living and Eating to Create Energy for Optimal Living (and Running Your Business)

  • How to have as much energy as the dogs you care for do
  • What one action when done first thing in the morning will start your day off with vim and vigor
  • Foods to eat (and eliminate) to feel vitally alive
  • How eating healthfully can transform you as well as your family and friends
  • On-camera preparation of The World’s Greatest Kale Salad!
  • And much more!

Adam Toporek
September 16, 2018

Customer Service Tips to Keep Your Pet Business Clients Happy and Coming Back for More

  • Why customer service is so crucial for pet business owners
  • How pet business owners can approach creating great customer service experiences
  • Whether or not it’s worth it to give free items to upset customers
  • How pet business owners can improve their customer communication
  • Where most small businesses stumble with customer service
  • And much more!

September 17, 2018

How To Get the Spark Back in Your Business To Reenergize and Create a Succulent, Thriving Business

  • What “succulence” is and how to bring it into your pet business
  • Tangible tips to get you out of limited thinking and into a greater vision for your business and your life
  • The best advice that SARK has received from her mentors and how it can help you create an amazing business that thrives
  • Why going after work/life balance often doesn’t work and a better way to manage your work and life
  • The proven cure for burnout
  • And more!

Susan Jackson
September 17, 2018

Using Pinterest and Instagram to Gain Clients and More Exposure For Your Pet Business

  • How to best use visual content to reach your target audiences and get results for your business
  • Which platforms are the best for pet business owners to focus on when planning a visual marketing strategy
  • How to set up your Pinterest and Instagram accounts and how best to manage your activity
  • Specific strategies that help pet-related content get discovered on Pinterest and Instagram
  • How to create more buzz for your pet business using visually oriented social media sites
  • And much more!

Ian Dunbar
September 18, 2018

Q & A with Ian Dunbar:  The Dog Training Legend Shares His Most Valuable Insights for Pet Professionals

  • How pet sitters and dog walkers can maximize their impact when doing pet visits with dogs who have behavioral issues
  • Ways to alleviate reactivity to thunderstorms and fireworks for your own dog and your clients’ dogs
  • How to stop unwanted barking
  • How to build confidence in shy and fearful dogs
  • How to best introduce a new dog into a multi-pet household
  • And much more!

Trish Witkowski
September 18, 2018

Inexpensive Mail Ideas to Reach Potential Customers (Yes, Snail Mail is Powerful!)

  • Why marketing via snail mail is incredibly powerful for your business
  • How your pet business can stand out in the mail without spending a lot of money
  • The most important elements to include when you are doing mail marketing
  • How to best combine mail and email marketing campaigns for optimal success
  • How often you should do a snail-mail marketing campaign
  • And much more!

BONUS SEGMENT: Kristin Morrison
September 19, 2018

The Pet Business Coach Answers Your Business Questions!

  • How to handle client requests when you are afraid of certain dog breeds
  • Discover ways to navigate client challenges
  • Best ways to market your pet business in order to grow your client base
  • How to stay active on social media without it taking up all your time
  • When it’s time to get a pet business software sytem to handle the data management
  • Extras to do for your clients to set your business above the rest
  • And much more!

Paul Mann
September 19, 2018

All About Franchising: How to Turn Your Pet Business into a Franchise and What’s Involved In Buying a Franchise

  • What’s required to turn your own pet business into a franchise
  • Challenges and gifts that come from creating a franchise
  • If you are the type of person that is best suited to start a pet business vs. buy a franchise
  • Benefits of buying a franchise instead of starting your own business
  • And much more!

Patti Moran
September 20, 2018

How to Create a Profitable and Empowered Pet Business

  • Questions all pet business owners should be asking themselves
  • Why it’s useless to worry about your competitors
  • Areas that many pet business owners tend to cut corners—and why you shouldn’t
  • The top 5 ways to establish a solid pet business foundation
  • Tips for long-term pet business success
  • And much more!

Mike Bridavsky
September 20, 2018

Advice For Pet Business Owners… From the Most Famous Cat on the Planet: Lil Bub

  • Where Lil Bub came from and how she got to be so well known
  • Why her tongue sticks out
  • Who the celebrities are that have a special friendship with Lil Bub
  • What an average day in the life of Lil Bub is like
  • The powerful, life-changing work that Mike and Lil Bub are doing in the world (and how you can help support that work)
  • What Lil Bub wants to tell pet business owners
  • And much more!

Marc Allen
September 21, 2018

How to Use the Millionaire Mindset to Change Your Business - and Your Life

  • What happened to Marc to cause him to make a shift from poverty to millionaire
  • How Marc became a “lazy” entrepreneur who is wildly successful (and how you can, too)
  • What to do if you are struggling financially and/or if you think that financial prosperity can happen for others but not you
  • The single most important action Marc took to turn his life around
  • Baby steps you can take today that can lead to giant financial leaps
  • And much more!

Denise Fleck
September 21, 2018

What Every Pet Business Owner Needs to Know About First Aid

  • Common situations in which it is extremely helpful for pet business owners to know first aid
  • How to calm yourself down in order to more skillfully handle an animal emergency
  • Mistakes people make when providing first aid to pets
  • Supplies that every pet business owner must have in their pet first-aid kit
  • How pet business owners can help clients be better prepared for pet emergencies
  • Simple first-aid tips that help pet professionals skillfully navigate pet emergencies
  • And much more!

BONUS SEGMENT: Kristin Morrison
September 22, 2018

How To Thrive In Your Pet Business (and In Your Life)

  • How to put the pieces together to make the business work in a congruent way
  • Why selling your service or taking actions to uplevel your business probably won’t work if you aren’t doing this one action
  • How to take in positive and negative feedback from clients (it’s probably not what you might think)
  • Some of the hardest issues facing pet business owners today and what to do about those issues
  • And much more!

Marina Smerling
September 22, 2018

How to Deal With Difficult Or Angry Clients & Staff

  • How to cultivate compassion in the midst of frustration, anger, and fear
  • The secret to identifying what matters most to you in your business, personal life, and relationships
  • How to create the confidence to have difficult conversations
  • How to skillfully communicate in spite of differences of opinion
  • To create sustainable solutions that work for everyone involved, including you
  • And much more!

Steve Dale
September 23, 2018

How To Encourage Happy Feline Clients and How To Market Your Pet Business for Cats

  • Some of the misconceptions around cats and how knowing those can benefit your pet care business
  • How pet business owners can enrich the lives of the cats they care for and their humans
  • How to understand the various behavior problems that some cats have and skillfully deal with them
  • How pet care professionals can build a thriving cat care business
  • How to discover the art of cultivating happy cat and human clients
  • And much more!

Susan Bross
September 23, 2018

How to Take the Stress and Strain Out of Your Relationship with Money

  • Why financial struggle is not about the money (and what it’s really about)
  • How to cultivate a collaborative relationship with money and your finances
  • How to create your Ideal Lifestyle, Financial Equilibrium, and a healthier relationship overall with money
  • How to discover the “money gremlins” that keep you stuck and making the same financial mistakes over and over
  • How to bust the myth that fun costs money and discover fun things to do that are low cost and free
  • How to fund your business and personal “want tos” along with your “have tos”
  • And much more!

Mary Jeanne Vincent
September 23, 2018

Simple Ways to Use LinkedIn to Optimize Your Pet Business and Get More Clients

  • Why pet professionals should be on LinkedIn
  • LinkedIn’s most important benefits and features
  • How pet business owners can make their profile stand out from their competitors’
  • How to work with and effectively manage your LinkedIn account so you don’t waste time
  • Empowering tips for making the most of LinkedIn privacy controls
  • Mistakes that pet business owners may make when using LinkedIn
  • And much more!

Lisa Taron
September 24, 2018

How to Make Your Business Blog Profitable, Easy and Fun to Write

  • Why, as a pet business owner, it’s so important that you have a blog
  • What makes a blog successful
  • How to create time to blog (even if you think you don’t have time)
  • How to make blogging fun (yes, you read that right)
  • How to make money from your blog
  • And much more!

George Kao
September 24, 2018

How to Grow Your Pet Business Using Content Marketing

  • The concept of Time Placeholders and how they can be the key to spending your time wisely
  • How to stop feeling overwhelmed and actually get the important things done
  • Create Knowledge Placeholders to prevent scattered notes and wasted time
  • Why Time Logging is a powerful practice you should do at least once a year to sharpen awareness of your most important resource
  • How to create wiser rhythms of renewal in your life so that running your business becomes more joyful and sustainable for you
  • And much more!

Andrea Arden
September 25, 2018

Secrets for Pet Business Success

  • How Andrea was “discovered” by TV producers and what might help you get discovered too (and you probably rarely do it!)
  • The best business advice she ever received and how it changed her business
  • How to emotionally deal with negative Yelp and other online reviews
  • Andrea’s top three secrets for pet business success
  • What to do to keep your business running smoothly
  • And much more!

Jen Louden
September 25, 2018

Self Care for Busy Pet Business Owners

  • How busy pet business owners can best schedule self-care into their already full schedules
  • Daily practices that are ultra helpful for those who are burned out
  • The one self-care practice that is sure to rejuvenate you
  • How to best take care of yourself during the crazy, busy times
  • Quick self-care remedies that pet business owners can do in 10-15 minutes to feel refreshed and renewed
  • And much more!


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