How to Write Web Copy That Attracts Ideal Clients
We all know that words are powerful. And when they are powerfully and intentionally written on a website they can also help you land great clients. If you aren’t getting the amount of client calls that you want to get (and even if you are but they are not your ideal clients), you’ll want to watch this segment. Katie is a wordsmith of the highest order and she’s also skilled at explaining what works (and what really doesn’t) when it comes to website copy.
In This Segment You Will Learn:
- What needs to be present on a website to make it effective and client-friendly
- How to make your website and your pet business stand out from others who are doing what you do
- How to figure out who your ideal client is and how to ensure that they find you
- What the key elements are for great website copy
- “Voice Values” - and why they are so important
- And much more!
It’s hard to notice anything else but her pink hair when you first see Katie. But trust me, when she begins talking about web copy you won’t even notice her hair any more! Katie is super passionate about web copy because it impacts business owners in such a powerful way – when it’s powerfully written copy.
You’ll hear me talk about this in the interview but I want to share it here with you too: I know first hand how important web copy is because I spent weeks painstakingly writing the words on my pet sitting business website pages. I was rewarded for my labor by having so many people say on the first phone call that they trusted me without even personally knowing me. And so many said they felt like they trusted me from simply reading the words on my website. I also often heard them say that even though my prices were among the highest in my area they were certain that my company was the one they wanted to have care for their pets. Words are powerful!
This video is viewable for ONLY 24 hours:
From Sep 13th at 10am PDT until 10am PDT on Sep 14th.
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Katie Mehas is Creative Director of The Voice Bureau, a boutique brand voice and copywriting agency. A strategic planner and content specialist with more than 10 years’ experience in radio, magazines, and digital media, Katie lives in St. Petersburg, Florida, with her husband, two daughters, and menagerie of pets.