How to Write Web Copy That Attracts Ideal Clients

We all know that words are powerful. And when they are powerfully and intentionally written on a website they can also help you land great clients. If you aren’t getting the amount of client calls that you want to get (and even if you are but they are not your ideal clients), you’ll want to watch this segment. Katie is a wordsmith of the highest order and she’s also skilled at explaining what works (and what really doesn’t) when it comes to website copy.

Katie Mehas

In This Segment You Will Learn:

  • What needs to be present on a website to make it effective and client-friendly
  • How to make your website and your pet business stand out from others who are doing what you do
  • How to figure out who your ideal client is and how to ensure that they find you
  • What the key elements are for great website copy
  • “Voice Values” -  and why they are so important
  • And much more!

Kristin - MUSINGSKristin’s Musings:

It’s hard to notice anything else but her pink hair when you first see Katie. But trust me, when she begins talking about web copy you won’t even notice her hair any more! Katie is super passionate about web copy because it impacts business owners in such a powerful way – when it’s powerfully written copy.

You’ll hear me talk about this in the interview but I want to share it here with you too: I know first hand how important web copy is because I spent weeks painstakingly writing the words on my pet sitting business website pages. I was rewarded for my labor by having so many people say on the first phone call that they trusted me without even personally knowing me. And so many said they felt like they trusted me from simply reading the words on my website. I also often heard them say that even though my prices were among the highest in my area they were certain that my company was the one they wanted to have care for their pets. Words are powerful!

This video is viewable for ONLY 24 hours:

From Oct 30th at 10am PDT until 10am PDT on Oct 31st.

Don't have time to watch the whole video right now? No problem! Click now to purchase the entire conference speaker video series at a very low price.

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Katie Mehas

Katie Mehas is Creative Director of The Voice Bureau, a boutique brand voice and copywriting agency. A strategic planner and content specialist with more than 10 years’ experience in radio, magazines, and digital media, Katie lives in St. Petersburg, Florida, with her husband, two daughters, and menagerie of pets.

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  • Kristin Morrison

    Reply Reply October 30, 2017

    Hi pet business owners,

    If you don’t want to post above via Facebook feel free to come down here and post your comments and insights. I’d love to know what you gained from watching this interview with Katie. 🙂


  • Christi Moore

    Reply Reply October 30, 2017

    Aloha Kristin & Katie,
    Great advice from Katie, thank you! While a website is of little value to me in my area at this time (over 7 years, have had only 2 people tell me they found me via my website, and one of those turned out to be a scammer 400 miles away!), I am planning on redoing my website in a year or 2 because Central Oregon is growing and will soon be full of folks who DO tend to look for services through website searchs.

    I have a question about websites I am hoping you can answer. To date, I’ve been taking client information initially on paper at Meet & Greet, then before each booking I obtain updated information, including variables like their booking dates and destinations, through email. It’s a bit labor intensive but the best I’ve been able to do to date due to lack of time and money to implement more “modern” tools. One thing I wanted to do was build a database that clients would book through my website, updating via a form on my website that would automatically update the database with their info. My web designer friend said that would require me to take out a huge insurance policy specific to protection of client information in a database, as well as expensive firewalls to prevent someone hacking into that database (which, uh, we all know now is virtually impossible to keep a skilled hacker out).

    Is all that true? Do other pet sit businesses use some sort of computerized database to more efficiently update client info and take in new booking information? Do they have expensive firewalls and million dollar insurance policies just for the database?

    As for setting boundaries, so wise that advice. LOL, that’s why I always say, “that’s why God made Voice Mail”, LOL! I am fortunate where I am that no one has ever called or texted me in the middle of the night. And everyone who leaves a VM or email or text expects there to be at least one day delay before they hear from me. However, I do have to check and respond to emails and text and VMs every day, even on weekends, or I risk losing a client to competitor because the client needs what they need and if they are waiting on me to then book their flights and such, they need to know within a day or 2 of their inquiry. I can’t afford to lose any clients — because of the nature of my area (large rural) and includes a lot of livestock/farm animal care, plus an area that one cannot charge much for the number of hours one is working (at a certain dollar point, farm folks will find other cheap or free ways to have food & water thrown at their pets, LOL), it is impossible to stack more than 3 clients in a day. That means at most I gross an average of $500/month (some months more, some months less or nothing, it averages out over year). So I can’t set working boundaries, I have to take every booking I get if possible. I have downtime in the lulls between, but when I’m juggling 3 clients, I end up the walking dead by the end of the second week (in large part because I’m ALSO carrying a heavy load alone on my own home front), and am over 60.

    The most critical solution for me is to get a home-front partner (roommate, or what have you). But barring (or in addition to) that, more efficient scheduling and other s/w tools would no doubt lighten my working load. Am looking into that a little at a time, in free time (what’s that, LOL?). But meantime, if someone could answer my question above about databases and such, that would be helpful.

    Thanks for another great video Kristin. Geez, I wanna hire Katie to straighten out my website for me, LOL.

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