How To Create A Powerful Brand To Gain More Clients and Make More Money
Cultivating a powerful business brand is rarely done in the pet business world and yet failure to do it can put your pet business out of business. In this episode, branding guru Karen Leland spells out exactly what’s needed to create a business brand so that your right clients will be drawn to work with you. If you don’t know what business branding is or if you don’t know if your business brand has the impact to compel clients to contact you, you’ll want to watch this episode.
In This Segment You’ll Learn:
- What pet business owners should ask themselves before they begin to create their brand or to expand upon their existing brand
- What branding is and why it’s crucial for business-building
- 3 steps that pet business owners can take right now to build their brand
- Secrets for building a really strong business brand that will generate clients and money
- Mistakes to avoid when it comes to cultivating your brand
- And more!
Years ago I met Karen through a friend of mine and knew I wanted to have her speak on branding because she’s a branding dynamo! Not only has she written the premier guide for business branding but she is able to explain branding in simple layman’s terms. Branding is something so many pet business owners grapple with and Karen speaks about it with such clarity and passion. I love listening to her knowledge about this very important pet business topic and I think you will too!
This video is viewable for ONLY 24 hours:
From Oct 4th at 10am PDT until 10am PDT on Oct 5th.
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Karen Leland is CEO of Sterling Marketing Group, a branding and marketing strategy & implementation firm helping CEO’s, businesses and teams develop stronger personal and business brands. Clients include AT&T, American Express, Marriott Hotels, Apple Computer, LinkedIn, and Twitter.
She is the best-selling author of 9 books and writes regularly for Entrepreneur.com and Forbes.com. Her most recent book is The Brand Mapping Strategy: Design, Build and Accelerate Your Brand.
She has spoken for Harvard, Stanford, YPO, the AMA and has been interviewed on The Today Show, CNN, CNBC and Oprah.