How to Create a Powerful Social Media Strategy
Most pet business owners are on social media but they don’t know how to utilize social media for the powerful marketing tool that it can be for their pet business. There are specific strategies that you can begin to implement today that will greatly influence the amount of interaction and new client profit that your social media involvement can generate. Watch, listen and learn as the social media master himself, John Jantsch, shares what works and what doesn’t work when it comes to social media for business.
In This Segment You Will Learn:
- How to get started with social media and how to take your existing social media to the next level
- What are the best ways to find perspective clients on social media
- How to decide which social media platform is right for you and your business
- The top keys to getting more social media engagement with clients
- How to integrate social media into your online marketing plan
- The best way to measure the impact of your social media for your business
- And much more!
If you are one of the many pet business owners who feel stuck in your social media marketing (and I know a lot of you do), this segment will be a ray of sunshine for you! Watching this segment with John will help you feel energized and better prepared to use social media for your business. Social media can bring in many more clients than you even know what to do with – if you use if effectively. What I love about John is that he explains social media -and exactly how to use it for business- in such a clear, concise way… in a way that will leave even the most technology-afraid pet business owner feeling confident and empowered to tackle social media for business. You’ll walk away from this episode excited to use the powerful tool of social media to begin engaging with your current clients and to begin getting new clients!
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From Oct 23rd at 10am PDT until 10am PDT on Oct 24th.
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John Jantsch is a veteran speaker and workshop leader with over 200 successful events under his belt. Event organizers and attendees frequently comment on the nature of the practical, actionable “takeaway” value of his presentations.
Kristin MorrisonOctober 23, 2017
If you don’t want to log on to Facebook to post your comment, feel free to post your comment or insights here. I’d love to know what you most got from watching this interview with John Jantsch!
Christi MooreOctober 23, 2017
Aloha Kristin and John — thank you for the great advice. Facebook out here is really not very useful, nor is my website. Nextdoor is only usable for referrals (ND Corporate does not allow advertising, only creation of a business page which shows only your biz name & contact info, no advertising). The referrals on ND have gotten me several new clients.
Really loved John’s advice to sell yourself on the nitty gritty things, not the general “great service” idea, to highlight those things you do that are unique to you, sets you apart from other pet sitters. I will definitely zero in on that in next revision of my brochure. QUESTION: How does one find out what one is or can do to set oneself apart from other area pet sitters?
But I have to say, there “it” is AGAIN: he has help (staff), and possibly some sort of “partner” at home (spouse, roommate, hired help). That theme runs through every source of advice I’ve seen or read — those giving the advice have always had some sort of home and/or business help. This seems to be the main “tool” I’ve been lacking (at home and in business) that would do the most to not only support me but unblock the clog in my business.
I’ll have to look into HOW to find/vet/secure help with my business (I do NOT want to hire employees or I.C.s at this late stage, since I’m 4 years from retirement — that would be an administrative nightmare for me), and/or a roommate (which has its own set of “trap doors” but CAN sometimes work well). I’ll figure something out (smile). Am open to suggestions, however (email@example.com).
Christi MooreOctober 23, 2017
Gee, I neglected to thank for the 7 Steps PDF! That will be VERY helpful, THANK YOU. And the tip to interview my best clients. Aloha!