How Blogging and Email Marketing Can Increase Your Client Base

Most pet business owners know they should blog but many don’t or if they do write blog posts they don’t do it regularly enough for it to make a difference in their business. Regular blogging can increase your web traffic, raise your search engine optimization and help you become the “go to” pet expert for your client base. This segment also includes important information about content marketing and why it’s so important for your pet business and how email marketing can help you increase exposure and sales.

Jeff Bullas

In This Segment You Will Learn:

  • How often you should blog and why regular blogging will help your business in more ways than you can imagine
  • What can help you get past your writer’s block when it comes to blogging
  • The secret this internationally-recognized blogger uses to stay motivated when it comes to writing regular blog posts
  • What content marketing is and how it can be useful for your pet business
  • What to do (and not do) when it comes to email marketing
  • And much more!

Kristin - MUSINGSKristin’s Musings:

Well, I can’t comment on this interview without mentioning Jeff’s accent. Love it! It was great to talk to him about the ins and outs of blogging because a lot of pet business owners I work with will sheepishly tell me they haven’t blogged in months. I’m especially excited for those of you who are in that boat to see this segment because I think you’ll be motivated to renew your relationship to blogging after seeing this segment. Also, his tips about content marketing and email were so spot on. It took a lot of planning to get Jeff on this year’s conference due to his schedule, my schedule and the time difference but I’m so glad we were able to include his valuable insight for you pet professionals!

This video is viewable for ONLY 24 hours:

From Oct 21st at 10am PDT until 10am PDT on Oct 22nd.

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Jeff Bullas

Jeff Bullas is an entrepreneur, blogger, author, marketer and keynote speaker and works with businesses to optimize their digital brand with emerging technologies, content, social media and digital marketing. His mission: "Inspire and educate people to win at business and life in a digital world". He has spent most of his career involved with information technologies, telecommunications and the web.

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  • Kristin Morrison

    Reply Reply October 21, 2017

    Hey pet business owners,

    If you prefer, come on down here to leave your comments!

    I’d love to know what you got from watching this interview and what, if any, changes you’ll make when it comes to blogging and email marketing.


  • Christi Moore

    Reply Reply October 21, 2017

    Aloha Kristin and Fellow Pet Sitters. Jeff had so many things to say that I continually said to myself, “He is SO right!”. LOL, I’m living/working in such an odd area of the country, while I have been applying some of his suggestions, it seems many of the rules & advice those in the cities use simply don’t work out here.
    IS ANYONE ELSE pet sitting in large rural area? Would love to compare “notes” and exchange ideas with rural pet sitters, especially those who are doing it solo (no employees, no I.C.s). Email me at pawsnponies@gmail.com.
    In the 6 years I’ve been pet sitting in my area, I’ve had exactly TWO people tell me they found me by my website (most don’t look for websites, they say), and one of those two was a scammer 400 miles away. I’ve let my website go, no value at all in continuing to pay for it while operating in this area.
    I tend to be very wordy (no kidding Christi, LOL!), and I’ve been told countless times I say too much, people here really don’t want to read more than 20 words, no exaggeration! They don’t even read all my Nextdoor posts or emails, so I don’t see them reading blogs if I were to do that. I don’t doubt that blogging and all that technology Jeff spoke about works very well in cities and suburban areas, but I’m afraid technology won’t do anything for me where I am. I really appreciate learning about all he had to say, however. There are a couple things he suggested that I am going to give a try, if/when I can ever get out from under the personal Mt Everest that eats up all my free time, LOL (working on it, but like digging it out with a teaspoon, LOL). I shall prevail!

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