The Humane Economy: How Innovators and Enlightened Consumers Are Transforming the Lives Of Animals
What would your pet business be like if your values were in alignment with your business practices? According to Wayne Pacelle (and some of the big businesses today), you can make more money and attract more clients when your business practices are in alignment with what’s good for animals. The tide is turning in business and (horray!) doing good is really good for business!
In This Segment You Will Learn:
- What the humane economy is and how it can help you, your pet business and the animals
- Why aligning your values with your business practices is so important for your pet business
- How pet business owners can make better choices that contribute to a humane economy
- How to create congruency between who you are and what you do and how that can benefit your pet business and your quality of life
- And much more!
Some of my first animal memories involve my local Humane Society: going there with my family to adopt a cat, volunteering there during the summer when I was a kid, participating in their annual Charity Dog Wash and (oy!) getting bit on the mouth by a big husky dog - I was fine; just a fat lip for a few days!
This interview with Wayne really brought those memories back to me in a very touching way. It was meaningful for me to interview the man at the helm of this organization. I can feel his inner and outer congruency and I think you will be able to feel it too; Wayne’s mind, heart and spirit are all in alignment when it comes to animal care and welfare. It’s profound to witness that alignment, especially in a businessman who works for a powerful organization, and because of that witnessing, I got a little teary at the end of this interview with this amazing man.
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From Oct 18th at 10am PDT until 10am PDT on Oct 20th.
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As president and CEO of The Humane Society of the United States (HSUS), Wayne Pacelle leads one of the 100 largest charities in the U.S., according to Forbes. Pacelle has more than doubled the size of the organization: its impact is felt throughout the United States and increasingly throughout the world. Together with its affiliates, The HSUS is the largest provider of direct care services to animals, and it is also the nation’s highest-impact advocacy organization for animals. Under his leadership, The HSUS has helped pass more than 1,200 state laws to advance the organization’s mission and negotiated agreements with dozens of the nation’s biggest corporations – from McDonald’s to Walmart to Armani. Pacelle writes for a number of publications and is the two-time New York Times bestselling author of The Humane Economy: How Innovators and Enlightened Consumers Are Transforming the Lives of Animals and The Bond: Our Kinship with Animals, Our Call to Defend Them. He received his B.A. in history and environmental studies from Yale University in 1987.