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All About Franchising: How to Turn Your Pet Business into a Franchise and What’s Involved In Buying a Franchise


Are you thinking of turning your pet business into a franchise? Or are you exploring buying into a franchise? Paul Mann is CEO and founder of Fetch! Pet Care, and in this segment, he shares all the ins and outs of franchising. Regardless of whether you have your sights set on being a franchisor, a franchisee, or are just curious about franchising in general, you’ll want to watch this.

Paul Mann

In This Segment You Will Learn:

  • What’s required to turn your own pet business into a franchise
  • Challenges and gifts that come from creating a franchise
  • If you are the type of person who is best suited to start a pet business vs. buying a franchise
  • Benefits of buying a franchise instead of starting your own business
  • And much more!

Kristin - MUSINGSKristin’s Musings:

Paul Mann is wonderful. I contacted him a few months ago about speaking at the conference, and he suggested we discuss it in person since we live in same county. I agreed, so we met at a nearby coffee shop a few days later. I was really impressed with him: Paul is a rare blend of super smart, silly, and playful. I encouraged many of the speakers to make funny faces at me prior to recording their interviews, so we could loosen up, laugh, and relax a bit before going “on air.” I have to say: Paul’s faces were the most outrageous! (Too bad they aren’t on this video.) The reason I chose him for this particular segment is because I’ve worked with a lot of his franchisees who had great things to say about the Fetch! Pet Care franchise.   

This video is viewable for ONLY 24 hours:

From Wednesday, October 1st at 10am PDT

until 10am PDT on Thursday, October 2nd.



Don't have time to watch the whole video right now? No problem! Click now to purchase the entire conference speaker video series at a very low price.



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Paul MannPaul Mann

Paul Mann is the Founder and CEO of FETCH! Pet Care, the largest pet sitting franchise in the United States, serving thousands of clients in hundreds of cities and towns from coast to coast. Paul founded FETCH! Pet Care in 2002 as a San Francisco Bay Area local pet sitting and dog walking service, and, after experiencing rapid growth and profitability, launched this first-of-its-kind franchise-based business in 2004. Through Paul’s leadership, FETCH! Pet Care has established itself as the nation’s largest and most sophisticated professional pet care network. In his current capacity, Paul oversees all FETCH! Pet Care franchise sales, corporate marketing and communications. 

Prior to founding FETCH! Pet Care, in 1996 Paul co-founded, and subsequently served as CEO and a board member for, Informative Inc., an internet software technology company and a pioneer in online survey technology. There he was responsible for the development of strategic business alliances with potential business partners, and was integral in securing the company’s investor capital from Nokia Ventures. He also developed an automated training program to reduce costs of training the company’s large customer base. During Paul’s tenure as CEO at Informative, Inc., he grew the business to over 70 employees with over 300 Fortune 500 customers generating million annually before selling company in February 2001 to an international software development firm. 

Throughout his distinguished career, Paul has amassed a diverse set of business skills having between 1994 and 1996 served as Director of Technical Training and Sales Manager for TeamAlliance Technology Partners, a technical job placement firm, and, between 1990 and 1994, both a National Sales Manager and Quality Assurance Manager for health and beauty aids manufacturer Inverness Corporation. From 1989 to 1990 he worked at Two C Pack Corporation designing, developing and selling high-end packaging to Fortune 500 companies. Between 1997 and 1998 Paul also completed packaging engineering and quality assurance internships with Cosmetics behemoth Estee Lauder and with IBM, a leading computer hardware and software manufacturer. 

Paul earned his B.S. in Packaging Engineering in 1989 from the Rochester Institute of Technology and has completed multiple areas of business coursework with the American Management Association.  He has a nine year old son, two cats and currently resides in the San Francisco Bay Area.

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