Episode 106. Shoestring Budget Marketing for Pet Business Owners

Stephanie is a new dog trainer who needs help getting clients quickly in her dog training business. Like many pet professionals who are on a shoestring budget, she’s unsure what marketing makes the most sense to invest in right now, given the many advertising options available. As a new business owner, Stephanie is also feeling overwhelmed by all the tasks she feels like she should be doing but doesn’t know where would be best to put her limited attention, time and energy. She’d also like to specialize in “bully breeds” but isn’t sure if narrowing her niche would be a good route to take as a new business owner. 

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